Denver off the Wagon

$1 samples at Great Divide generate $73,201 in donations for local non-profits

In the middle of 2011, Great Divide realized they had an interesting problem. People had learned that small samples of the beer were free, and on a Friday night would pour into the taproom, slam a flight of high octane brew, and wander off to other locations of lesser repute. Call them frugal or hyenas, [...]