About Jesse Brookstein

A product of Clinton, NY (a quaint little drinking village on the outskirts of Utica), Jesse quickly grew to appreciate all things beer. After a few years driving beer trucks and a brief internship at Brewery Ommegang, he moved to Colorado in 2006 to further his career in the craft brewing industry. In 2007, he joined the packaging team at Avery Brewing Company in Boulder, CO, and held the post of Packaging Manager for three years before resigning in 2014 to open Call to Arms Brewing Company in Denver with two of his former Avery colleagues.

Beer Theory, Chapter IV: A Pale! A Pale! My Cellar for a Pale!

Beer Theory is a monthly series that exists where geekdom relents. It’s the cross between prose, poetry, philosophy, and spilling a beer on your keyboard. Look for it the last Friday of every month. I was recently talking with a friend of mine who happens to be the beer curator for one of the most […]

Beer Theory: Chapter III – Coming up for air, exploring oxidation in beer

We’ve discussed these points before: craft beer consumers are more knowledgeable now than they’ve ever been; craft beer consumers are developing a greater understanding of what constitutes a “good” beer; the palates of craft beer consumers are more finely tuned – so much so that once-common off-flavors will no longer float by unnoticed. For the […]

Beer Theory: Chapter II – How Do You Convert The Bud Drinkers?

Beer Theory is a monthly series that exists where geekdom relents. It’s the cross between prose, poetry, philosophy, and spilling a beer on your keyboard. Look for it the last Friday of every month. For those of us familiar with the craft beer renaissance, this might come across as a joke, but after many travels and […]

Beer Theory: The Opening

Beer Theory is a monthly series that exists where geekdom relents. It’s the cross between prose, poetry, philosophy, and spilling a beer on your keyboard. Look for it the last Friday of every month. Beer Theory exists where geekdom relents. It straddles the line between concept and practicality and begins in the simplest of places: your […]

Session in Question

For months I’ve put off writing this article, laziness being the number one reason, but a recent ad for Harpoon Brewery’s Citra Victorious in BeerAdvocate #87 really pushed me over the edge. Short of calling their Pale Ale a straight-up “session beer,” they twice mentioned its “sessionable” nature. A bright, Citra-hopped pale ale with a […]

Oversaturation, part deux: Through the eyes of the packager.

Much like Chris Bruns, I’m not an economist or a fortune-teller. Unlike Chris, I have no statistics or links to offer. All I have are my years of experience in the craft beer industry. While my last article began with a mention of Andy Crouch’s GABF article in Beer Advocate, this is nothing more than […]

GABF: A Crisis Averted

The Brewers Association does an incredible job organizing and executing the Great American Beer Festival. There, I said it. Thing is, two weeks ago you would have never heard those words come out of my mouth. To be honest, I was a bit frustrated with the whole damn thing: frustrated that eight years ago I […]

Cans Are Better Than Bottles (And Other Lies Your Beer-Geek Buddy Told You)

AVERY CANNING WHITE RASCAL

Take a second to remove the cold, crisp, canned beer away from your lips. Tilt it back; run your fingers along the condensation dripping from its walls; give her a squeeze; squint a single eye if you must and jut your lower lip out in an ever-present look of absolute assurance. Run your eyes along […]

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