The West is a special place, and it’s events like the National Western Stock Show (NWSS) that remind us we really are rugged, well dressed and true to the spirit of the folks who tamed this land. It amazes me that cowboys made their way, spanning back over a hundred years, and the culture which still exists to this day is even more impressive. Of course, we have become more refined, with our air-conditioned extended cabs and designer sunglasses, but there are traditions that still ring true. One of those traditions is whiskey.
Married to the land but taking knowledge from our European roots, pioneers and wranglers did consume brewed and distilled products hailing from the grain that help sustain their own. That’s why every time you see an old western film, you see that saloon scene where the only thing they serve is whiskey. In the 1800s, this spirit likely varied a great deal across the plains and into the mountains, but one particular type of plant (corn), with its wide availability helped create the true and most celebrated whiskey – bourbon.
Stetson is widely known among the West, and the globe for that matter, as “the brand” for western hats. This year at the NWSS, they are showcasing the quality workmanship that goes into their products and how that quality translates into a true bourbon whiskey.
The whiskey is very approachable for a mid-range price point, with its buttery qualities trumping any heat coming from the 42% abv. Suitably smooth for the regular Irish whiskey drinker, and appealing to a bourbon fan with just a twang of bite, notes of savory vanilla and a honey-like viscosity help this spirit stand up to, and perhaps above, whiskeys on the same shelf. It’s great to see a name synonymous with the western lifestyle partner up with the best stock show in the nation, giving back to the American spirit with a spirit that they can call their own.
For more information, see the Stetson Bourbon Page.