New Belgium Releases Snow Day

[Press Release]

Ft. Collins, CO, November 1, 2011 – New Belgium Brewing (www.newbelgium.com) declares a snow day for everyone! This joyful phrase conjures universal meaning: forget work and enjoy.  Snow Day Ale replaces 2ºBelow as New Belgium’s winter seasonal, bringing warmth and relaxation to cold winter days.

Snow Day carries the subtle chocolate and caramel flavors of the newly developed Midnight Wheat malt. Pleasantly hoppy, the Styrian Golding, Centennial and Cascade hops bring a bright note to complement roasty undertones.  Snow Day is the deep garnet of roasted walnut and presents a creamy tan head.

“With its layered hops, Snow Day delivers the depth people crave in a winter beer but it’s very drinkable,” said Grady Hull, assistant brewmaster at New Belgium Brewing.  “We intentionally created a beer that could carry its weight without weighing you down.”

Snow Day has 6.25 percent ABV and 55 IBUs.  It’s available in most New Belgium markets and pricing may vary.

To find New Belgium beers in your area, you can use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. You can also follow New Belgium on Facebook at http://www.facebook.com/newbelgium.

About PJ Hoberman


PJ likes beer. A lot. And whiskey. Gin. Wine. Cocktails. Um.. what were we talking about?

  • Will

    I will miss 2˚ below, that was/is my favorite of all of NBB’s many quality brews. I would usually buy a case of it in March so I could have some around going into the warm months… So long old friend.

    I’ll have to try this Snow Day, of course, but I hope they occasionally bring back 2˚ Below, it’s excellent.

  • Nope

    Bring back 2 Below!!!!!!!!!!!! NO reason why they cannot keep the 2 below in the line up and add this beer. many people count 2 below as their favorite NBB beer.

  • Pingback: New Belgium Releases “Snow Day Ale” – Colorado Snow