Breckenridge Brewery mocks big beer marketing in new TV campaign

Tuesday, May 10, 2011 at 1:00 pm by PJ Hoberman

(Denver, CO) – Breckenridge Brewery takes a new brand of mockery for a test drive.

According to AdAge, Breckenridge “spent a measly $10,000 producing the parody campaign, called ‘Truth in Beervertising,’ which includes four ads that will air on Denver Fox affiliate KDVR during local news and Broncos football games. The agency is Cultivator Advertising & Design, Denver.”

Cultivator also does work for New Belgium and Great Divide Brewing.

See the other videos below.

About PJ Hoberman

PJ likes beer. A lot. And whiskey. Gin. Wine. Cocktails. Um.. what were we talking about?

Tags: adage, advertising, beer, beervertising, breckenridge, marketing

http://twitter.com/gpelz Ginger

I appreciate these.
http://lifelivedandtrivialthings.wordpress.com P_Larker

Beautiful! Will be hunting these down on my next excursion into the states.
Dave

I like this. But did he just pour beer on the floor?
- http://denveroffthewagon.com PJ
  
  There’s an assistant brewer lying on the floor catching it with his mouth.
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http://tewsdaybrewsday.blogspot.com CraftBeerDude

Epic. Seriously epic.

Denver off the Wagon