Great Divide has been pulling out of some markets over the past 5 months. They were expanding as the demand allowed, and their capacity couldn’t keep up. Rather than stretching past their limits, Great Divide chose to pull out of some markets and focus on what they’re good at: making damn fine beer.
Here’s an official statement from Hanna Laney at Great Divide:
Due to exponential increase in demand for our beers, we have made the difficult decision to pull out of some markets. We have been slowly pulling out of states since November and since then have now left Michigan, Rhode Island, Connecticut, Kentucky, DC, New Mexico and Alaska, statewide. Additionally, we have pulled out of certain territories within states. These partial states include: Minnesota, Illinois, Pennsylvania, New York, and Virginia. In these states, you can still get our beer in the following metro areas: Minneapolis, Chicago, Philadelphia, Pittsburgh, New York City, Rochester, and northern Virginia, respectively. These partial territory pull-outs, aside from Virginia, have been effective since the end of 2010 and are not new. We appreciate the kind words and understanding we have seen from our customers in these areas and appreciate everyone who drinks our beer. We do not relish the decision to shift out out-of-state distribution and we hope to be back in states in the future. However, at this time, we simply do not have the capacity to meet all demand. If you have any questions, please feel free to email Hanna at firstname.lastname@example.org.
As the craft beer industry grows, we’re likely to see more instances of bigger breweries pulling out of some markets, as their key markets demand more and more beer. It’s not something people in those emptied markets are going to be happy about, but that does create an opportunity for new breweries as well. What are your thoughts?